PMA Membership Webinar
Marketing: A Manufacturer’s Biggest Growth Opportunity
Women in Manufacturing Webinar
Women in Manufacturing is offering a webinar on Marketing presented by Trefoil Group. Mark your calendar and join us to learn social and digital media strategies and the power of effective marketing for your business and yourself.
The webinar will include approximately 50-minute presentation and a brief Q & A session at the end.
The presenters will be Mary Scheibel and Andy Narrai, Principal and President of Trefoil Group. Trefoil Group is a strategic marketing communications firm located in Milwaukee, WI with nearly 20 years of experience in serving a broad range of manufacturing companies.
Mary Scheibel brings more than 25 years of strategic marketing communications experience to her clients. She is known for her ability to address complex issues and for designing brand-based communications programs that are strategic, actionable and results-driven. She leads a team of professionals that have a keen understanding of the challenges that confront mid-market business-to-business companies and a working knowledge of how to deploy marketing programs that balance return with budget.
Andy Narrai has more than two decades of advertising and marketing experience and can share deep insights on capturing market share through innovative advertising and public relations campaigns. Andy leads Trefoil’s branding initiatives and has a proven record of helping clients seize and maintain the leadership position within their niche.
Their dynamic and energizing presentation will touch on the importance of branding in both customer and talent acquisition and using communications to establish a leadership position. They also will address the expanded role marketing is playing today as digital channels open new opportunities to augment sales and reach target audiences efficiently and effectively.
In this webinar you’ll learn how to:
- Stop treating marketing as an expense and start looking at it as an investment.
- Discover your company brand and create a compelling story around it.
- Create and use your website as a marketing hub and reach customers in a crowded online marketplace.
- Better align sales and marketing, equipping your sales team with a better story.
WIM/PMA Member $49
Become a WiM member and take part in the webinar for only $174
contact Rosemary David by email or at 216-901-8800 for more information.