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Manufacturing Sales & Marketing Summit


Modern Selling – evolving with the times

We live in a world of constant disruption. Technology evolves, data accumulates, generational preferences change and new opportunities emerge. To stay relevant, you must take it upon yourself to continually re-learn your craft using today’s best practices, while honing your ability to keep an eye towards the future. Whether you are new to the industry or a seasoned pro, you will walk away with new insights, new skills, and new connections to grow your business.

Tuesday, September 26, 2017

1:30 p.m.


2:00 p.m.

Welcome and Introductions

Program Facilitator

2:10 p.m.

Your Growth & Opportunities – Are You Ready For 2018?

Gene Marks
Columnist/Speaker/Small Business Owner, The Marks Group, P.C.

There are political, economic and technology trends and events occurring now that will impact your business over the next 3 to 5 years. Learn about the three most important power trends that will have an effect on your business through 2018...and what actions to take.

3:10 p.m.

Networking Break

Sponsored by OneMob
3:30 p.m.

OneMob Demonstration

Sati Hillyer
Founder, OneMob

View this demonstration of the latest video technology that can assist you in driving engagement with prospective and existing companies and employees. This is a crucial tool for producing a memorable and more personal sales experience.

3:45 p.m.

Top 6 Changes & Challenges in Sales

Mark Frasco
President, COACT Associates

Driverless cars, robots replacing workers—the times certainly are changing, and so, of course, is sales. Technology is drastically changing the sales profession in many ways. But how, exactly? And what does this mean for today’s sales professional? This presentation will show current trends in the sales profession; what’s expected in the future; and what your sales team needs to do in order to be successful in today’s changing marketplace.

4:45 p.m.

Begin Lakefront Brewery Tour Departures

5:15 p.m.

Tour and Networking Reception at Lakefront Brewery

Lakefront Brewery believes people go on brewery tours for three reasons: drink beer, be entertained and see the place. You’ll enjoy a cold brew upon arrival and quirky guides who serve up belly-busting laughs on what ranks as the fourth best brewery tour in the nation. This progressive, award-winning brewer is the first beer company to bottle fruit beer since prohibition, and the first beer to be certified gluten-free in the United States. Join us to see why Lakefront Brewery is an innovation leader and enjoy good times with fellow attendees.

Wednesday, September 27, 2017

7:30 a.m.

Continental Breakfast

8:00 a.m.

The New Industrial Buying Process

James Soto
President, Industrial Strength Marketing

Learn what you need to know to develop business, marketing and sales strategies that reach today’s connected industrial buyer.

9:00 a.m.


9:10 a.m.

Effective Storytelling for Your Business

Michael Bleau
President, Industry Scope

Discover how to best use your resources to get your story across to potential buyers and how to use the right mix of marketing and sales strategies to achieve your company’s sales goals and objectives.

10:10 a.m.

Networking Break

10:30 a.m.

Improving Sales Performance with the “Right” Data and Process

Robert Kimmel
Senior Manager, Harbour Results

To weather economic highs and lows, manufacturers must create a balance between operations (supply) and sales (demand). All too often, the focus is placed on the operational side, which is important, with little or no strategy utilized on the sales side. Leadership must ask, "Do we have an effective sales process driving our business pipeline?” This session will help you answer that question and develop a strategy.

11:30 a.m.

Networking Roundtable

Engage in your choice of two 20-minute facilitated discussions on strategic issues facing your company. Topics include strategies to compete globally; time management methods; attracting and managing younger workers; new social media that are relevant to sales; methods for finding new markets; sales management/sales reps; successful tradeshow tactics; and contact management tools.

12:15 p.m.


Sponsored by Incept
1:00 p.m.

Use Your Social Brand to Become a Lead Magnet

Mario Martinez
CEO and Founder, Vengreso

Seventy-five percent of B2B buyers use social media in their decision-making. But it takes more than cold calling and e-mail blasts to engage your audience; you must develop a personal digital brand that maps to the modern buyer. Learn how to become the modern seller you need to be in order to reach today’s modern buyers.

2:00 p.m.


2:15 p.m.

Optional 90-Minute Personal Branding Workshop

Brynne Tillman
Chief Learning Officer, Vengreso

This workshop will provide LinkedIn Personal Branding for attendees. The workshop team will teach and help each user create buyer-centric LinkedIn profiles. Session participants will learn how to turn their social profiles into lead magnets.

Watch a Video about the Workshop



Sponsorship Information