Technical
Programming
Sales & Marketing Roundtable
Thursday, May 9, 2019 - Friday, May 10, 2019
Louisville, KY
PMA’s Sales and Marketing Roundtable will give you the necessary tools to hone your skills, gain new insight and tackle obstacles that impact your goals and objectives. The roundtable will include interactive discussions, a presentation on growth strategies and the opportunity to engage with colleagues in the metalforming industry.
Additionally, the roundtable will include a visit to the Louisville Slugger Factory to see first-hand how the legendary bats are made. Day one concludes with dinner at the famous Churchill Downs Racetrack, where we will take in the evening’s races.
AGENDA
Thursday, May 9
10:00 a.m. Louisville Slugger factory tour
12:00 p.m. Networking lunch
1:00 p.m. Agenda setting
2:00 p.m. "Strategies to Align Marketing & Sales for a Successful Metalforming Business" Presented by James Soto
In today’s modern manufacturing sector, where products and services are complex and sales cycles can last months, it’s important that sales and marketing teams align both strategically and operationally to orchestrate meaningful interventions with customers that will translate directly into increased revenues. Conceptually, sales and marketing must focus on the same goals and agree on a go-to-market strategy to be successful. James will discuss how to align your strategies and provide proven planning processes that can help you launch a new product, increase sales, target new market, and more.
3:00 p.m. Roundtable discussion
4:00 p.m. Adjourn
4:30 p.m. Shuttle departs for Churchill Downs
5:00 p.m. Dinner and horse racing at Churchill Downs
8:00 p.m. Shuttle returns to hotel
Friday, May 10
8:00 a.m. Breakfast
8:30 a.m. Roundtable discussion
11:00 a.m. Adjourn
SPEAKER
James Soto
James Soto is an industrial marketer, founder and CEO of one of North America’s top industrial marketing agencies, and the host of Industrial Strength Marketing on YouTube, where he shares marketing tips and advice to help manufacturers make their way of doing business obsolete before generational, technology, market forces or the competition does. As CEO of INDUSTRIAL, James brings 16+ years of significant hands-on experience and perspective from working with custom manufacturers and metalforming companies, speaking at industry events such as Fabtech, IMTS, and METALFORM and contributing to publications like IndustrialMarketer.com, Metalforming Magazine and the Fabricator about the challenges manufacturers face in this new era of disruptive business models, digital marketing, sales and industry 4.0.
LOCATION
Hyatt Regency Louisville
320 West Jefferson St.
Louisville, KY 40202
502-217-6077
There are no discounted rooms available for May 8. If you require a room for the evening of May 8, please contact Rosemary David at Rdavid@pma.org and we can try to accommodate your request. There are still limited rooms available at the $164 rate on Thursday, May 9. Book here!
REGISTRATION INFORMATION
$499 PMA member
$650 Nonmember
For more information or to register over the phone, please contact Rosemary David at 216-901-8800 ext. 153.