Training Event | Precision Metalforming Association

Sales and Marketing Roundtable 2024

Monday, March 18, 2024 - Tuesday, March 19, 2024
Cleveland, OH

Jump To: Agenda | Speakers | Location | Hotel | Registration

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PMA’s Sales and Marketing Roundtable will give you the necessary tools to hone your skills, gain new insight and tackle obstacles that impact your goals and objectives. The roundtable will include interactive discussions, multiple presentations from sales and marketing experts, and the opportunity to engage with colleagues in the metalforming industry.

AGENDA

Monday, March 18, 2024

2:00 p.m. Welcome and Review of Antitrust Guidelines

2:05 p.m. Personal Introductions and Identify Pain Points

2:30 p.m. Economic Outlook
Omar Nashashibi, The Franklin Partnership, LLC
*Virtual Presentation

3:30 p.m. Q&A with Omar

3:45 p.m. Break

4:00 p.m. Roundtable Discussion and Hot Button Topics

5:15 p.m. Depart for Dinner
Topgolf | 5820 Rockside Woods Blvd. N.

Tuesday, March 19, 2024

8:30 a.m. Breakfast

9:00 a.m. Forging Success: Cultivating Relationships for Growth, Utilizing AI
Donna Peterson, World Innovators, Inc.

10:00 a.m. Q&A with Speaker

10:15 a.m. Roundtable Discussion and Hot Button Topics

12:00 p.m. Lunch

1:00 p.m. The Triangle Strategy to LinkedIn Success
Deanna Russo, Leverage Up, LLC

2:00 p.m. Roundtable Discussion and Hot Button Topics

4:00 p.m. Closing Remarks/Adjourn

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SPEAKERS

Omar Nashashibi, Partner, The Franklin Partnership, LLC
Omar Omar Nashashibi is a founding partner of The Franklin Partnership, LLC, the bipartisan Washington, D.C.-based government relations firm that represents PMA’s interests before Congress and the Administration.

Omar has more than 25 years of experience working with policymakers, politicians and the media. Prior to The Franklin Partnership, Omar worked for the Office of Management and Budget. Earlier in his career, he served as a research assistant at the Institute for Public Accuracy, promoting policy to the media. In 1995, he began his career in Washington, D.C. covering congressional and agency hearings for a nationwide nonprofit publication.

Donna Peterson, CEO, World Innovators, Inc.
Donna Donna Peterson is the CEO of World Innovators, a renowned B2B family-owned marketing agency with more than four decades of experience in the industry. Her passion for fostering authentic relationships among individuals and businesses is the cornerstone of her success. Donna firmly believes that building strong bonds with employees, vendors and customers is paramount to long-term growth and success.

With her extensive background in Business-to-Business marketing, Donna has helped countless companies achieve their marketing objectives. Her secret to success lies in her ability to dive deep into specific industries, understand their unique challenges and goals, and stay ahead of the game by forecasting future trends. Her exceptional leadership skills and unwavering dedication to her craft have earned her the respect and admiration of her peers.

Deanna Russo, LinkedIn Strategist, Coach and Global Presenter, Leverage Up, LLC
Deanna Deanna Russo grew her network on LinkedIn from 400 to 29,000 (and counting) and she started Leverage Up to pass on her knowledge and help others achieve all the benefits that she learned on her own. She has a distinct strategy on this platform made up of three parts called her LinkedIn triangle. It’s made up of profile, engagement and content. There is a link between each part of that triangle and once you’re successful in one part, you need the other two parts for a good balance.

Deanna works with her one-on-one clients, corporate clients, and Leverage Up group members to maximize the benefits of LinkedIn in the fastest way possible, getting the fundamentals down before wasting time and money on all the extras LinkedIn offers. She helps her clients brand themselves, boat visibility and have conversations that directly lead to business.

FACILITATOR

Mike Vohland, Vice President of Sales/Publisher, Precision Metalforming Association/MetalForming Magazine
Mike Mike Vohland has extensive experience in the business-to-business publishing industry. Before joining PMA in January 2020, he worked at Gardner Business Media where he held positions as publisher, associate publisher and district sales manager over a 20-plus-year career. At PMA, Mike oversees the production of PMA’s publication—MetalForming magazine—and growth of association membership.