Sales & Marketing Summit

Sales & Marketing Summit


Wednesday, SEPTEMBER 26, 2018

9:00 a.m.

Depart from hotel lobby for optional tour of Nissan

10:00 a.m.

Nissan Plant Tour

Activity Information
11:30 a.m.

Return from Nissan Plant Tour

1:30 p.m.


2:00 p.m.

Welcome and Introductions

Program Facilitator

2:10 p.m.

Opening Keynote Presentation

3:30 p.m.

Building a Better Sales & Marketing Strategy

5:15 p.m.

Networking Reception

Thursday, SEPTEMBER 27, 2018

8:00 a.m.

Continental Breakfast

8:30 a.m.

Economic Outlook

Troy Balthrop
Senior Regional Economic Information Analyst, Atlanta Federal Reserve

9:30 a.m.

Sales Process Management Techniques

Rob Ptacek
President & CEO, Competitive Edge Training and Consulting David Herber
President, Metal Innovations
10:30 a.m.

Networking Break

10:45 a.m.

Inbound Organization: Build & Strengthen your Company's Future

Todd Hockenberry
President, Top Line Results

12:00 p.m.

Networking Lunch

1:00 p.m.

How To Do Market Research: A Step-by-Step Guide to Understanding Your Buyer’s Journey

Debbie Farese
Director of Marketing, HubSpot

By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?

2:30 p.m.

Networking Break

3:00 p.m.

Sales Presentation

4:30 p.m.


6:00 p.m.

Music City Pub Crawl (optional, additional $75)

Activity Information

Friday, SEPTEMBER 28, 2018

9:00 a.m.

Switched On Your Sales!

Chip Eichelberger, CSP Founder,

Succeeding in sales is tough. Discover what you can do to consistently stand out from the competition, sell at a premium price, generate customer loyalty and have them refer you to others. When you "Switch On Your Sales" ability, you stand out in dramatic contrast to mediocre salespeople. You won’t want to miss this unique, interactive, humorous, high-energy presentation that will leave you energized, renewed and ready to sell!

10:30 a.m.

Roundtable Discussion

Do you have a particular challenge you want to dig into further with others who may have faced similar challenges? These roundtable discussions are designed to do just that. Share, brainstorm and grow better together. You will have a choice of three of 10 available topics to engage in a 20-minute facilitated discussion with your peers. Topics will focus on strategic issues facing your business, including growth strategies, sales goals, contact management tools, developing new markets and selling to next-gen leaders.

12:00 p.m.




Sponsorship Information