Management Development Academy

Management Development Academy


Jeoff Burris
Founder & Principal, Advanced Purchasing Dynamics Jeoff Burris

With 20 years of specialized experience in the automotive industry, Jeoff Burris is a purchasing expert who possesses the detailed knowledge necessary to transform an underperforming organization into a world-class leader. Burris, a noted team builder, led his purchasing staffs at Ford Motor Company, Metaldyne and Intier Automotive Seating to successful records of substantially increased savings. With a career path that has taken him from post-college days as a production supervisor to the executive boardroom as a Chief Procurement Officer and General Manager of a P&L Group, Jeoff understands the nuances of automotive industry purchasing. Also a proven global manager, he can be credited with establishing and running profitable facilities and joint ventures in India, Korea and Mexico.

An active alumna, Jeoff earned his bachelor's of science in Supervision at Purdue University and received an MBA in Operations from Indiana University. Involved in the industry community, he served a three-year term as a board member of the Michigan Manufacturing Technology Council and participated in the 51st Manufacturer’s Alliance Conference on Business and Economics. A key speaker at the 2004 Original Equipment Supplier Association (OESA) Chief Procurement Officer Council, Jeoff presented a discussion on global souring to industry peers.

Throughout his decades spent studying and mastering the ever-evolving field of purchasing, Jeoff has always sought solutions in his pursuit of optimization. This drive to improve processes frequently leads to the implementation of new information technology. Ford Purchasing Executive Management recognized these strengths when they selected Jeoff to lead the effort to commonize North American and European purchasing practices and systems across 10 operating groups. 


Harold Cavallaro
Principal/Owner, CavCo Management Partners Harold Cavallaro

Harold Cavallaro is the founder and principal of CavCo Management Partners.  He provides leadership for his team of business consultants to ensure the delivery of solutions that leverage advanced manufacturing performance improvement concepts and methodologies, such as Lean Manufacturing, Synchronous Management and Six Sigma. He has more than 35 years of experience in manufacturing, including mechanical design, materials and supply chain management, strategic planning and business models, and systems design.


Cavallaro received his education from Norwalk State Technical College, the University of Bridgeport and Charter Oak State College in Mechanical and Manufacturing Engineering. He is also the co-author of these books – Regaining Competitiveness – Putting The Goal to Work, Theory H.O.W. – How Organizations Could Work and Theory H.O.W. To Workbook.

Mark de Roo
President, Keystone Coaching & Consulting, LLC Mark de Roo

Mark de Roo is President of Keystone Coaching & Consulting, LLC where he serves as an executive and leadership development coach.  He assists key and emerging leaders and their organizations increase their capacity to take action on those things that will make a positive difference for their lives, their careers, and their organizations.

His professional background includes more than 20 years in human resources positions in manufacturing and service industries, including positions with Herman Miller, Inc., Trans-Matic Manufacturing, Co., and Manpower, Inc.  He earned a Master’s degree in Counseling from Western Michigan University, a Bachelor’s degree from Hope College, plus additional study in Emotional Intelligence at the Weatherhead School for Management.  He holds the designation of Senior Professional in Human Resources (SPHR) and is a graduate of Corporate Coach University.   He also earned the designation of Associate Professional Coach from the International Coach Federation. 


Leslie Fiorenzo
Director, Coach With Leslie, LLC Leslie Fiorenzo

Leslie Fiorenzo is Director of Employee Assistance Center, West Michigan’s leading provider of employee assistance program services.  An exceptional speaker, trainer and facilitator Leslie has special skills and interest in personal development, team building and referral marketing. She has over 30 years experience as a human resources professional working in the automotive, distribution, and packaging industries.  She is the author of Twenty-One Lessons for Mastering the Difficult Conversation.  Leslie has served as an adjunct faculty member at Davenport University teaching human resources, business and marketing courses.  Leslie earned her Master’s Degree in Human Resource Development from Western Michigan University. She is a certified trainer DISC based learning tools and the Self-Defeating Habits of Otherwise Brilliant People® and Conflict Savvy Leader programs from Thera-Rising in Minneapolis, MN. 

Leon Fraser
Principal, AchieveAbility, LLC Leon Fraser

Leon Fraser has versatile experience in the corporate, academic and training arenas. His firm, AchieveAbility LLC, helps organizations diagnose and resolve talent management issues. Leon has taught Managing Workforce Diversity at Rutgers University, where he also received the Faculty Leader in Diversity Award. He is a Certified Diversity Professional by the National Diversity Council and teaches in the DiversityFIRST training program. Leon also received the Most Engaged Leader Award from the Tri-State Diversity Council for delivery of diversity programs.

Leon has corporate experience in strategy at Verizon, as well as in marketing and market research at Newsday and Aetna. He also teaches Corporate Strategy, Executive Leadership, and Management Consulting at Rutgers University. Leon has certifications as a Global Talent Management Leader™ and a Senior Professional in Human Resources.

Sylvia James
Senior Human Resources Manager, Pridgeon & Clay, Inc. Sylvia James

Sylvia James is an experienced human resources leader who serves as a partner to the VP of human resources, VP of manufacturing, and the general manager of operations for Pridgeon and Clay, Inc., in Grand Rapids, MI. In her role as senior manager, she is responsible for managing the human resources and the health, safety and environmental departments for the manufacturing side of the business. Her areas of responsibilities include staffing, compensation, training and development, employee relations and plant safety. Sylvia also serves as an Adjunct Professor at Cornerstone University, teaching in the Management and Leadership discipline for the Professional & Graduate Studies division. With more than 20 years in human resources, she has held successful leadership careers at Steelcase, Inc., Spectrum Health, and Robert Bosch (BESU), before moving in 2016 to her current role at Pridgeon and Clay, Inc.

Sylvia holds an Associate in Liberal Arts degree from Grand Rapids Community College, a Bachelor’s degree (BA) in Organizational Leadership, a Master of Science in Management (MSM) degree, and an MBA from Cornerstone University. Sylvia has been active in various professional and civic organizations over the years. She is most passionate about her appointment, and subsequent election, to a seat on the school board for Kentwood Public Schools; and her past executive board membership with Susan G. Komen (West Michigan Office), where she served two consecutive terms and continues to actively participate in Komen events around the city. She also enjoys serving in ministry at her church.

Forrest Large
Training and Development Manager, Kerkstra Precast Forrest Large

Forrest Large is an enthusiastic training and development professional with more than 25 years of experience in the business of learning. He has held global leadership positions within Fortune 100 organizations, as well as establishing his own team and leadership development consulting firm. His areas of expertise include curriculum design, adult learning theory, team facilitation and leadership development. With a background in operations and manufacturing, Forrest utilizes a style focused on relationship building, action learning, measureable results, and bottom-line impact.

Forrest received his undergraduate degree from Eastern Washington University, and a master's degree in Management from Aquinas College. He is a member of ASTD, AMA, ISPI, and an Achieve Global certified trainer. He has conducted training sessions throughout the world and for numerous organizations, including Kid’s Hope USA, Adoption Associates, The Holland Chamber of Commerce, and the U.S. House of Representatives.

Forrest resides in Hudsonville, MI with his wife, Jennifer, five children and four grandchildren.

Troy Roberts
CEO, Beanstalk CCW, LLC Troy Roberts

Troy Roberts is the CEO and co-founder of BCCW Holding Company and a member of BCCW Founder’s Fund Investment Committee. He has more than 35 years of experience in start-up, turnaround and rapid growth environments exclusively in manufacturing. Prior to BCCW, Troy served as CEO of Qualtek Manufacturing, a sub-$10 million sales manufacturer. He also held many executive positions at AIDA America Corp. (AAC), a manufacturer of metalforming equipment servicing automotive, electronics and industrial parts manufacturers, including president/COO. During his tenure, AAC grew to more than $240 million in sales. Troy has served in various positions on the PMA board of directors, including chairman in 2019.

William Smith
Co-Founder, Beanstalk CCW, LLC William Smith

Bill Smith is a co-founder BCCW Holding Company and co-founder/member of BCCW Founder’s Fund Investment Committee. He has more than 30 years of experience in finance, financial consulting, mergers and acquisitions. Bill previously served as co-CEO and chairman of the board of Termax Corp., a manufacturer of engineered fasteners primarily for the automotive industry, until June 2020, when he sold Termax to Lisi Corp. During his 21-year tenure, Bill managed Termax’s growth from a $3-million family-owned company to a $95-million mid-level automotive leader. Prior to Termax, Bill owned and managed a firm of Certified Public Accountants. He has been a member of many boards, including serving as PMA chairman in 2015.

Ashleigh Walters
President, Onex Inc Ashleigh Walters

Ashleigh Walters is the president of Onex, an employee-owned business operating for more than 54 years in Erie, PA. Onex designs, services and manufactures high-temperature industrial furnaces. When Ashleigh assumed the general manager role in 2013, the company had lost sight of its mission and family-centric core values. Today, Onex’s mission is to Make Things Better: Empowered Employees, Happy Clients, Thriving Communities. Ashleigh holds a B.S. in Chemical Engineering from Auburn University. She is Chairman of the Board of Directions for Northwest Industrial Resource Center (a Manufacturing Extension Partnership) as well as Vice President/Director of Aspire Casualty, a reinsurance company. Ashleigh is the author of Leading with Grit and Grace: A Journey of Organizational Culture Change. She regularly shares her story with other leaders, encouraging them to “make things better” by improving processes and creating a people-centric organizational culture.

Kit Welchlin
President, Welchlin Communication Strategies Kit Welchlin

A born public speaker and trainer, Kit Welchlin began public speaking at the age of 9 in 4-H.  By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America.

Kit Welchlin purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states.  He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated Outstanding Faculty.  Kit was a full-time faculty member at Mankato State University where he received the Teaching Excellence Award and he also taught 10 years at Metropolitan State University where he was recognized as an outstanding faculty member.  Kit is also a Professional Member of the National Speakers Association.

Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science.  He earned an M.A. Degree in Speech Communication and Business Administration.

Often described as “high energy” and “entertaining,” Kit Welchlin weaves his special blend of practical business communication strategies with his sense of humor that enhances the listeners’ personal and professional lives.

Because Kit’s goal is for each presentation to feel like a personal experience for the audience, he often customizes his content, sharing proven methods and techniques that are truly relevant.  This approach has helped him earn the respect and appreciation of audiences for 20 years across a wide variety of organizations.



Katlyn Stratis

Director of Meetings and Events

(216) 901-8800
Email Katlyn