Management Development Academy

Management Development Academy


Mark de Roo
President, Keystone Coaching & Consulting, LLC Mark  de Roo

Mark de Roo is President of Keystone Coaching & Consulting, LLC where he serves as an executive and leadership development coach.  He assists key and emerging leaders and their organizations increase their capacity to take action on those things that will make a positive difference for their lives, their careers, and their organizations.

His professional background includes more than 20 years in human resources positions in manufacturing and service industries, including positions with Herman Miller, Inc., Trans-Matic Manufacturing, Co., and Manpower, Inc.  He earned a Master’s degree in Counseling from Western Michigan University, a Bachelor’s degree from Hope College, plus additional study in Emotional Intelligence at the Weatherhead School for Management.  He holds the designation of Senior Professional in Human Resources (SPHR) and is a graduate of Corporate Coach University.   He also earned the designation of Associate Professional Coach from the International Coach Federation. 


Jeoff Burris
Founder & Principal, Advanced Purchasing Dynamics Jeoff Burris

With twenty years of specialized experience in the automotive industry, Jeoff Burris is a purchasing expert who possesses the detailed knowledge necessary to transform an underperforming organization into a world-class leader.  Burris, a noted team builder, led his purchasing staffs at Ford Motor Company, Metaldyne and Intier Automotive Seating to successful records of substantially increased savings.  With a career path that has taken him from post-college days as a production supervisor to the executive boardroom as a Chief Procurement Officer and General Manager of a P&L Group, Burris understands the nuances of automotive industry purchasing.  Also a proven global manager, he can be credited with establishing and running profitable facilities and joint ventures in India, Korea and Mexico.

An active alumna, Burris earned his bachelors of science in supervision at Purdue University and received a MBA in Operations from Indiana University.  Involved in the industry community, he served a three-year term as a board member of the Michigan Manufacturing Technology Council and participated in the 51st Manufacturer’s Alliance Conference on Business and Economics. A key speaker at the 2004 Original Equipment Supplier Association (OESA) Chief Procurement Officer Council, Burris presented a discussion on global souring to industry peers.

Throughout his decades spent studying and mastering the ever-evolving field of purchasing, Burris has always sought solutions in his pursuit of optimization.  This drive to improve processes frequently leads to the implementation of new information technology.  Ford Purchasing Executive Management recognized these strengths when they selected Burris to lead the effort to commonize North American and European purchasing practices and systems across ten operating groups. 


Harold Cavallaro
Principal/Owner, CavCo Management Partners Harold Cavallaro

Harold Cavallaro is the founder and principal of CavCo Management Partners.  He provides leadership for his team of business consultants to ensure the delivery of solutions that leverage advanced manufacturing performance improvement concepts and methodologies, such as Lean Manufacturing, Synchronous Management and Six Sigma. He has more than 35 years of experience in manufacturing, including mechanical design, materials and supply chain management, strategic planning and business models, and systems design.


Cavallaro received his education from Norwalk State Technical College, the University of Bridgeport and Charter Oak State College in Mechanical and Manufacturing Engineering. He is also the co-author of these books – Regaining Competitiveness – Putting The Goal to Work, Theory H.O.W. – How Organizations Could Work and Theory H.O.W. To Workbook.

Connor Davis
Senior Consultant, Costing and Estimating Solutions, Plante Moran, PLLC Connor Davis

Connor Davis has worked in a range of supply chain fields including production planning, sales planning, logistics and procurement. On past projects, Connor has focused on improving processes and reducing cost. He leverages his past experiences and analytical skillset to identify opportunities and develop creative solutions. Connor is a graduate of Central Michigan University’s College of Business with a dual major in Logistics Management and Marketing.

Leslie Fiorenzo
Director, Coach With Leslie, LLC Leslie Fiorenzo

Leslie Fiorenzo is Director of Employee Assistance Center, West Michigan’s leading provider of employee assistance program services.  An exceptional speaker, trainer and facilitator Leslie has special skills and interest in personal development, team building and referral marketing. She has over 30 years experience as a human resources professional working in the automotive, distribution, and packaging industries.  She is the author of Twenty-One Lessons for Mastering the Difficult Conversation.  Leslie has served as an adjunct faculty member at Davenport University teaching human resources, business and marketing courses.  Leslie earned her Master’s Degree in Human Resource Development from Western Michigan University. She is a certified trainer DISC based learning tools and the Self-Defeating Habits of Otherwise Brilliant People® and Conflict Savvy Leader programs from Thera-Rising in Minneapolis, MN. 

Steve Koets
Director Bus Dev, Pridgeon & Clay, Inc. Steve Koets

Stephen R. Koets is the Global Director of Business Development for Pridgeon & Clay Inc., based in Grand Rapids, MI. and has worked there since 2006.   Previously, the CEO of Media-disc Inc., a global manufacturing marketing firm, he spent 9 years specializing in market research and multi-lingual communications/presentations.  His successful development of data acquisition methodologies, research, and forecast techniques have allowed Pridgeon & Clay to gain fast understanding of current/new markets and expand them globally.  Stephen offers a unique perspective on applied integration of internet and other software for business practices to gain not only market understanding but market penetration.

Forrest Large
Training and Development Manager, Kerkstra Precast Forrest Large

Forrest Large is an enthusiastic training and development professional with more than 25 years of experience in the business of learning. He has held global leadership positions within Fortune 100 organizations, as well as establishing his own team and leadership development consulting firm. His areas of expertise include curriculum design, adult learning theory, team facilitation and leadership development. With a background in operations and manufacturing, Forrest utilizes a style focused on relationship building, action learning, measureable results, and bottom-line impact.

Forrest received his undergraduate degree from Eastern Washington University, and a master's degree in Management from Aquinas College. He is a member of ASTD, AMA, ISPI, and an Achieve Global certified trainer. He has conducted training sessions throughout the world and for numerous organizations, including Kid’s Hope USA, Adoption Associates, The Holland Chamber of Commerce, and the U.S. House of Representatives.

Forrest resides in Hudsonville, MI with his wife, Jennifer, five children and four grandchildren.

Nichol Lopriore
Executive Director, PMAEF; Director of Workforce Development, Precision Metalforming Association Nichol Lopriore

Prior to joining PMAEF, Campana served as the executive director for ASM Materials Educational Foundation and as a director for the American Cancer Society.

Campana is a native of Youngstown, OH, and received her bachelor’s degree in integrative studies from Kent State University. She serves as a director on the Greater Cleveland Society of Association Executives Board and is a member of the Association of Fundraising Professionals.

Eric Obrecht
Senior Consultant, Plante Moran, PLLC Eric Obrecht

Eric has an information technology background with experience in developing costing analysis models often working through data mining/analysis, and reporting/business intelligence programs. He is a graduate of the Michigan State University Supply Chain Management program with emphasis on logistics and decision modeling. Eric’s industry exposure includes manufacturing and distribution, construction, higher education, food and beverage, automotive, and medical device.

Kit Welchlin
President, Welchlin Communication Strategies Kit Welchlin

A born public speaker and trainer, Kit Welchlin began public speaking at the age of 9 in 4-H.  By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America.

Kit Welchlin purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states.  He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated Outstanding Faculty.  Kit was a full-time faculty member at Mankato State University where he received the Teaching Excellence Award and he also taught 10 years at Metropolitan State University where he was recognized as an outstanding faculty member.  Kit is also a Professional Member of the National Speakers Association.

Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science.  He earned an M.A. Degree in Speech Communication and Business Administration.

Often described as “high energy” and “entertaining,” Kit Welchlin weaves his special blend of practical business communication strategies with his sense of humor that enhances the listeners’ personal and professional lives.

Because Kit’s goal is for each presentation to feel like a personal experience for the audience, he often customizes his content, sharing proven methods and techniques that are truly relevant.  This approach has helped him earn the respect and appreciation of audiences for 20 years across a wide variety of organizations.

Robert Wolford
Attorney at Law, Miller, Johnson, Snell & Cummiskey Robert Wolford

Robert (Bob) D. Wolford is a Managing Member at Miller Johnson, a law firm in Grand Rapids, Michigan. As a corporate lawyer, Bob represents automotive suppliers and other manufacturers in transactions, business and supply chain matters, as well as debtors, purchasers of assets and other interested parties in turnaround matters. Mr. Wolford also serves as the outside general counsel to many businesses and family offices, advising them on both their day-to-day and long-term business strategies and interests, including succession, growth and restructuring objectives. He earned his J.D. from Wayne State University Law School. Bob has received many honors including being listed in the “Best Lawyers in America®” for three areas: Business Organizations (including LLCs and Partnerships), Bankruptcy and Creditor/Debtor Rights / Insolvency and Reorganization Law, and Closely Held Companies and Family Businesses Law. Among his many professional activities, he serves as legal counsel to the Economic Club of Grand Rapids, is a founder and past president of the Turnaround Management Association West Michigan Chapter and is active on the board of The Right Place, a regional economic development organization.

Jon Wood
Consulting Manager, Plante Moran, PLLC Jon Wood

Jon Wood is a Manager in Plante Moran’s Management Consulting Practice and has over 20 years of industry and consulting experience, leading and developing and supporting estimating and quoting departments across broad industry segments, including automotive (light and heavy-duty), off-highway, medical device and high-tech industries. He provides costing and estimating process improvement, models, implementation assistance, education and training.  He also has substantial experience conducting operations assessments and improvement projects addressing estimating/bidding, capacity/resource planning, production scheduling, materials management, product/job costing, project management and performance measurement.  Jon has holds a BA in Marketing and an MBA in Supply Chain Management from Michigan State University.



Katlyn Stratis

Director of Meetings and Events

(216) 901-8800
Email Katlyn